My regular readers will know that this started out as a four part series, and is now heading for around double that!
If you have been following the series in the right sequence, you should already have 8-10 articles written, each optimized for a different long tail keyword, albeit related to the main keyword your site is targeting.
You also have the articles ready to go. Just before you copy / paste your articles in, and hit publish, there’s two things to take care of with respect to publishing.
Pinging Update Services
WordPress is already to set up to ping a number of services each time you hit publish. From your WordPress dashboard, go over to Settings, Writing. Towards the bottom of the page, you will find update services. Out of the box, there are usually just a couple listed.
There are many more services, and you can download them here. Just open the PDF file, and copy / paste the services into the Update Services box, and save.
Now, each time you publish a post, each one of these services will be notified, getting a little buzz going for your post.
if, like me, you end up making a few more edits after publishing a post, you might want to get a ping optimizer plugin. These types of plugins will stop the services getting notified excessively, ie, each time you make a small update. I use cbnet Ping Optimizer.
If you don’t use one of these plugins, and you update the same post frequently, you could be flagged as a pinging spammer – which we obviously want to avoid.
Post Your Articles
You are now ready to add each one of your posts to your website.
Use the facility to decide on your post’s date from the dashboard. You will find an Edit link just above the Publish button. Clicking on that opens up the date and time boxes for you to either leave as is, or set to a date in the past, or in the future.
If you set it to a date in the future, the post will be scheduled, and it will be published at the date and time you specify. The pinging services will be notified automatically.
Don’t forget to do the inter-linking discussed in the content creation post.
It is best to drip feed your articles as a consistent pace. If you choose to publish every two days, then schedule the posts apart at that interval.
It doesn’t matter if it is two days or two weeks. The important thing is that it is consistent.
Get Your Site Indexed
Now that you have enough content for Google and other search engines to be able to discern what your website is about, you are ready to tell the world about your site.
The fastest way to get your website noticed is via social signals. Submit your site URL to all the usual suspects: Digg, Stumbleupon, Delicious, Reddit and so on.
Next, head over to bulkping.com and submit your website URL in the box provided, enter the captcha (security) code, and submit. This might take a few minutes, depending on what time of day it is and how many others are using the service, but it will submit your site all over the web.
Finally, grab your rss feed, which, for a WordPress site, should be http://yoursite.com/feed. Go over to this internet resources website, enter your RSS feed URL and other required information, select all the RSS directories (they should already be selected), and hit submit. This will submit your website to several RSS directories at once.
Start Your Backlinking Strategy – SLOWLY
Other than social bookmarking and sharing on social networks, do NOT start backlinking until your site is at least a week or so old. Aggressive link building can send the wrong signal, and you don’t want your website to suffer.
By all means, go and visit other sites in your niche, comment and add value, and begin building your brand … slowly at first.
As traffic starts to come in, you can put up your affiliate links or advertising code – depending on your monetization strategy.
It is best until you have at least 10-15 unique visits per day before you add any outgoing links going to affiliate sites, or having too many ads.
You should have enough content already written for about 3 weeks, based on a schedule of posting twice a week, if you had prepared 8-10 articles early on.
Check out this post of traffic sources and decide on your strategy going forward. While SEO is great and organic traffic can’t be beat as it is free and usually self-sustaining, consider other sources, such as forums, article marketing, and commenting to give you contextual backlinks … slowly and consistently.
Your choice of traffic source should take into consideration what you can sustain over a considerable period of time. This means if you’re going with Pay Per Click, you must have enough budget. If you are going with article marketing, then ensure you have enough time (or money to outsource) the article creation and posting.
Consistency of link building (link velocity) is almost as important as the quality of websites on which you are choosing to place a link back to your website.
Preparing For More Content
As you start to get traffic, comments and begin interacting with your audience, listen for potential topics for your next set of posts. For example, address questions you get in the comments with a post. Similarly, seek out recurring questions in your niche forums, and answer those in a series of posts.
If you start to get organic search traffic, make sure you examine the keywords that brought them to your site, and write articles around them.
In the next (and final) post in the series, we will look at monetization considerations around the products or services you selected during keyword research as your monetization strategy.